OUR VALUES
Honesty: We partner with clients based on the belief that we can gain new distribution, increase sales and help grow brand recognition and loyalty.
Integrity: We pride ourselves on our performance record, deep market relationships and transparent model.
Hard Work: We are determined and passionate about helping our clients meet and exceed their objectives. The process can be complicated, we are here to help every step of the way.
OUR PROMISE: We won’t leave your emails or phone calls unanswered and will put in our best effort every day.
SERVICES
SERVICES
1.
Competitive Market Review and Customized Sales & Merchandising Strategies.
2.
Category Review Support & Data Analytics.
3.
Headquarter Meetings with Retailers & Distributors for presenting new items, promotional planning, category reviews, etc..
4.
Real-time and on-demand access to store merchandising reports 24/7.
5.
Weekly Price Survey & Confirmation of Promotions.
6.
Administrative support including but not limited to: new vendor set up, new item set up, promotional contracts, and AP/AR deduction support.
7.
Distribution Solutions.
8.
Private label, Control Label, & Bilingual.
Simplified Trade
WHO WE ARE
CMC Sales & Marketing is a premier full-service food brokerage company specializing in Conventional Retail Channels for perishables, grocery and multi-cultural products.
Our expertise comes from over 30 years working in the industry and markets we serve. We pride ourselves on our performance record, deep market relationships and transparent model.
We are committed to selling strategies that generate sales and profits while working within the needs and expectations of the retailers, distributors and foremost, the clients we serve.
OUR
HISTORY
CMC Sales and Marketing started in 2002 when two former employees of Acosta, Carl Libson and Mike Bracci, decided to form their own company. The new company's team also included Don Lang of Acosta and Mike White who was a Regional Manager of King's Hawaiian Bakery.
In 2003, Charlie Frankowski the former CEO of Kelley Clarke joined the companies leadership.
In 2005 the company's rapid growth continued when Fabio Molina's Hispanic brokerage company merged with CMC Sales and Marketing.
In 2012, a veteran Produce team, including Amanda Grillo, joined CMC Sales and Marketing.
Today CMC Sales and Marketing, lead by Amanda Grillo and Fabio Molina, is one of the most respected food brokerage companies in the industry.
Amanda Grillo, President
Having grown up in the produce industry, Amanda has over 30 years experience as a distributor, buyer, retailer, marketer, manufacturer and since 2012, broker.
Having worked "all sides of the desk" Amanda embraces the opportunity to find solutions that generate sales and profits for CMC's clients and the retailers.
Amanda believes in living a quality life, of which food is key! She enjoys seeking out innovative & on-trend food and beverages wherever she goes.
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Fabio Molina, Executive VP
Fabio Molina began his career in 1995 as a retail manager with Kelly Clark. When Acosta Sales & Marketing purchased Kelly Clark, Fabio continued his career at Acosta for 17 years, as a brand manager, developing Hispanic brands.
In 2006 Fabio left Acosta to launch his own company, Elite Sales & Marketing, representing Hispanic Brands. In 2009, he merged with CMC Sales & Marketing becoming Vice-President, Partner in the Multicultural Division.
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TESTIMONIALS
“Most brokers don’t go to bat for us like you do by the way, I appreciate what you do very much.”
— Drew Jacobson
Director of Sales
Bing Beverage Company
“We clearly made the right decision in selecting CMC Sales and Marketing―They demonstrated a unique combination of sales skill, industry expertise, tireless effort, tenacious determination, and trustworthiness. They consistently exceed our expectations.”
— Julie Pantiskas, President/CEO/Owner
Flavor of California (Bob’s Big Boy Dressings)
“I deal with a lot of reports from others brokers but Simplified Trade from CMC is one of
the most accurate and real time pictures of store activity and they customize my audit
reports.”
— Albert Bueso,
Director of Hispanic
Otis McAllister
GET IN TOUCH
We can't wait to hear from you
Southern CA (Main) Office:
10604 Trademark Parkway, Suite 306
Rancho Cucamonga CA 91730
Office: 562-906-9100
Northern CA Office:
137 E. Airway Blvd, Ste 145
Livermore, CA 94550
Office: 925-373-9900
Amanda Grillo, President
agrillo@cmc-sales.com
Office: 562-906-9100
Fabio Molina, Executive VP
fmolina@cmc-sales.com
Office: 562-906-9100
“I deal with a lot of reports from others brokers but Simplified Trade from CMC is one of
the most accurate and real time pictures of store activity and they customize my audit
reports.”
— Albert Bueso,
Director of Hispanic
Otis McAllister
Food Business Review